Author: John Wood

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DKIM DMARC email SPF TUC digital

Why recent email authentication changes matter to unions, and what we should do about it 

In recent months, technical standards for all bulk email have been tightened. It’s started as a response to changes in the US, but as of this month will be affecting everyone. At the TUC, we’re seeing some cases of union email not getting through to the members and stakeholders we want to communicate with.   That’s a … Continue reading Why recent email authentication changes matter to unions, and what we should do about it 

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data TUC digital

Migrating your union’s data to a new CRM

A TUC Digital Lab practical guide Your CRM contains the heart of your union’s data. It manages your key interactions with members and your intelligence about what’s happening to the union over time. As such, migrating your data from one CRM to another absolutely must succeed in a way that keeps the integrity of that … Continue reading Migrating your union’s data to a new CRM

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TUC digital

Four tech trends for unions in 2024

2024 marks the fifth year of our shared journey into digital change for unions, with the TUC’s Digital Lab programme. Since we started, we’ve tackled best practice in digital on many areas of union activity, and we’ve worked directly with many unions to test new ways of working. And unions have done some brilliant work … Continue reading Four tech trends for unions in 2024

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check off TUC digital

Digital tools to run check off to direct debit member switching campaigns

The TUC Digital Lab held a webinar on how unions can run the most effective online campaigns to switch members from check off dues deduction to paying via direct debit. The context The government have laid secondary legislation to implement some of the remaining parts of the 2016 Trade Union Act that they were unable … Continue reading Digital tools to run check off to direct debit member switching campaigns

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TUC digital

AI Summit is dominated by Big Tech and a “missed opportunity”, civil society orgs tell PM

More than 100 civil society organisations from across the UK and world have branded the government’s AI Summit as “a missed opportunity”. In an open letter to Rishi Sunak they warn the “communities and workers most affected by AI have been marginalise…

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change management project management TUC digital unions

Managing big tech changes in UK unions

Deploying new technology can often be challenging. But deploying technology that will change organisations and how the people within them do their work is generally a lot more complicated than just the technology itself. As distributed organisations, with many stakeholders and complex democratic structures, unions have a lot to consider. Those projects that don’t address … Continue reading Managing big tech changes in UK unions

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TUC digital

Award-winning digital tools for reps: NEU case study

Every year, the TUC hosts the Union Campaigns and Communications awards, which highlights good practice in comms work across TUC affiliates over the year. Winning this year’s category for best communications with reps and activists was the NEU’s Pay Up! campaign, which developed a dedicated portal for activists, giving them insight into how the unions’ … Continue reading Award-winning digital tools for reps: NEU case study

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TUC digital

Using WhatsApp in union organising and communications

WhatsApp is the most used app in the world, with an estimated 30.1 million users in the UK alone. While it’s best known as a messaging service, it also includes audio and video calls, voice messages, and sharing for photos, files and links.  The service allows group communication as well as marketing communication. Shared conversations … Continue reading Using WhatsApp in union organising and communications

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TUC digital

What is shadow IT? And why should unions care?

At the TUC, we’re currently embarking on a project to identify and rationalise the shadow IT that our organisation uses. It’s one of our biggest digital and data risks, and will be for most unions as well. First some definitions. When we’re talking about “shadow IT”, we mean the use of a whole secondary set … Continue reading What is shadow IT? And why should unions care?

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TUC digital

Introducing cloud CRM platforms for unions

We asked unions last year about what they wanted in terms of shared activity around the CRM projects so many of us are going through. One of those things was more to demystify the market for platform CRM, and which products are out there.  Many of us have been using particular membership database products for … Continue reading Introducing cloud CRM platforms for unions

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