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TUC digital

Getting started with Service Design for unions: TUC Digital Lab workshop report

Service Design is a broad and diverse discipline which seeks to optimise an organisation’s services by focusing on aligning the experience people have of using them. It’s a way of working that’s…

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TUC digital

Data and unions: TUC Digital Lab workshop report

To date, making decisions based on data to improve union experience has mostly been an aspiration, rather than the reality for most trade unions. There are some good examples of testing and…

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TUC digital

How do you get your users to actually use your union digital project?

Digital change projects are only partly about making sure a new bit of technology works. Even the best specified new tech tools won’t be any use if people don’t agree to change their current…

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TUC digital

Four digital challenges for unions that might be better tackled as a movement

At the TUC Digital Lab, we ran a survey amongst our affiliated unions, looking at their readiness for digital transformation. We found a mixed picture, with a number of technical and cultural areas…

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TUC digital

What does ‘digital’ mean for your union?

One of the challenges in looking at the experience of digital in UK unions is that there isn’t really any single accepted definition of ‘digital’ across the movement. Different unions currently…

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TUC digital

Measuring our digital journey: A survey of UK unions

To help understand how well UK unions are prepared for that digital transformation, we worked with digital agency Outlandish to survey and research unions’ current capacity and experience with…

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TUC digital

Finding out what makes prospective members click

There are an estimated 6,000 people working in visual effects in the UK – most of them clustered around London’s Soho. London has become one of the three international hubs for this…

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TUC digital

Getting more out of your union’s content: TUC Digital Lab workshop report

Content is the lifeblood of websites, emails, social media posts, text messages, apps and more. If unions don’t have good content, where will our members find the help and advice they need? (The…

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TUC digital

Summer Patrol: taking offline conversations to online organising

The TUC Summer Patrol is an organising campaign run by young trade union unionists in the Yorkshire and the Humber region. The aim is to visit high streets to interview and engage young workers about…

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TUC digital

#digitalunions: Staying connected

Next year, millennials will make up more than 50% of the workforce. Those who entered work during the internet age are nearly all instinctively digital-first. They’re also mobile, connected…