Cyber security underpins everything we do in unions to build up our digital systems and create a better digital experience for our members. Without the trust that our data is safe from attack any union would be severely compromised. As data storage has moved online, this has seen an increase in the scope of digital … Continue reading Cyber security for unions
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In recent months, technical standards for all bulk email have been tightened. It’s started as a response to changes in the US, but as of this month will be affecting everyone. At the TUC, we’re seeing some cases of union email not getting through to the members and stakeholders we want to communicate with. That’s a … Continue reading Why recent email authentication changes matter to unions, and what we should do about it
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A TUC Digital Lab practical guide Your CRM contains the heart of your union’s data. It manages your key interactions with members and your intelligence about what’s happening to the union over time. As such, migrating your data from one CRM to another absolutely must succeed in a way that keeps the integrity of that … Continue reading Migrating your union’s data to a new CRM
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Back around April 2022, our Senior Deputy General Secretary kicked off a big review of IT at CWU. It was a chance to look across the union at what we needed to do, including our core membership tools. I thought the challenge of our old membership system contract coming to an end in 18 months … Continue reading Moving to Dynamics at CWU: a case study from discovery to delivery
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2024 marks the fifth year of our shared journey into digital change for unions, with the TUC’s Digital Lab programme. Since we started, we’ve tackled best practice in digital on many areas of union activity, and we’ve worked directly with many unions to test new ways of working. And unions have done some brilliant work … Continue reading Four tech trends for unions in 2024
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Accurate member data is essential for a trade union of any size. If the purpose of a union is to build power and improve members’ experiences in workplaces, it is fundamental that it is clear who members are, where they work and how to get hold of them. This is especially true in the context … Continue reading Checking member data with commercial data cleaning services: NASUWT case study
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The TUC Digital Lab held a webinar on how unions can run the most effective online campaigns to switch members from check off dues deduction to paying via direct debit. The context The government have laid secondary legislation to implement some of the remaining parts of the 2016 Trade Union Act that they were unable … Continue reading Digital tools to run check off to direct debit member switching campaigns
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More than 100 civil society organisations from across the UK and world have branded the government’s AI Summit as “a missed opportunity”. In an open letter to Rishi Sunak they warn the “communities and workers most affected by AI have been marginalise…
Making first contact with non-member workers in a new workplace is getting steadily more difficult for unions. Our changing economy has for a long time meant that there are increasingly industries with higher union density, and others with little or none. Changing work patterns towards casualisation have made it harder for workers to meet each … Continue reading Engaging childcare workers online – case study
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In early October, the Digital Lab met to discuss digital aspects of member retention. UK union membership fell overall in both 2021 and 2022, and now stands at the lowest level since records began in 1995. Colleagues from a dozen unions joined our workshop to consider together why members might leave, and what unions can … Continue reading How do we retain more members in our unions?
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