Author: John Wood

There are a whole bunch of challenges for union members in exercising their right to strike, and being able to raise sufficient pressure to win their disputes. Some of those are newer trends that have been born out of the pandemic. Some have been growing for a long time. Firstly there are the hurdles in … Continue reading #StrikeTech – Unions using digital tools to build and win disputes

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Many unions are currently considering the future of their membership databases. For some, products are being retired or contracts coming to an end. For others, a run of high pressure large ballot campaigns has highlighted a need for greater accuracy and agility. In some, there are fewer developers with the expertise to support an older … Continue reading How to start a CRM change project in your union

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Many unions found that the number of people attending union events and meetings rose during the pandemic, as events moved online. Also the diversity of members attending grew, as many of those who…

This weekend, Business Secretary Kwasi Kwarteng signalled in the Telegraph that the government would finally rule out allowing unions to use online voting in strike ballots. This is annoying to see…

This week, colleagues from 10 TUC unions came together at a Digital Lab office hours session to share thoughts on digital campaigning. Here’s a note of some of the points we discussed….

One of the biggest shifts in digital over the last decade has been the move to mobile. The overwhelming majority of working age Britons now own a smartphone, and it’s given them a new and much…

Over the last few months, the TUC Digital Lab has been collaborating with Accord to research how the union’s reps feel about technology, and to get pointers on where the union could best invest its…

We’re getting a bit techy with our latest report. It’s an introduction to Search engine optimisation (SEO to its friends). This covers a range of concepts around content strategy and…