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TUC digital

Getting more out of your union’s content: TUC Digital Lab workshop report

Content is the lifeblood of websites, emails, social media posts, text messages, apps and more. If unions don’t have good content, where will our members find the help and advice they need? (The…

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TUC digital

Summer Patrol: taking offline conversations to online organising

The TUC Summer Patrol is an organising campaign run by young trade union unionists in the Yorkshire and the Humber region. The aim is to visit high streets to interview and engage young workers about…

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TUC digital

#digitalunions: Staying connected

Next year, millennials will make up more than 50% of the workforce. Those who entered work during the internet age are nearly all instinctively digital-first. They’re also mobile, connected…

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TUC digital

Are you election ready on Facebook?

As we enter a likely general election, many unions will be thinking how they can get their issues across more clearly online during such a high profile campaign moment. Social advertising has become…

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TUC digital

Organising in the digital age: TUC Digital Lab workshop report

On Wednesday 26th July at UCL we held our fourth TUC Digital Lab session, looking at the challenges and opportunities for unions in making greater use of digital in organising. The session began with…

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TUC digital

Optimising digital engagement with union comms

Alex Lloyd-Hunter of digital agency Forward Action was one of the judges in this year’s TUC Communications Awards. And before the ceremony, he talked to a group of union communicators about his…

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digital transformation online joining TUC digital

Improving online joining in unions – TUC workshop outcomes

This is a write up from a practical workshop we ran at the TUC on improving online joining processes in unions. We had 30 attendees with a broad range of staff functions including IT, comms,…

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online joining TUC digital unions

How can we make it easier to join trade unions?

What’s the most important page on a union website? I’d suggest it’s not the home page, or even the General Secretary’s biography, but the online joining form. In many unions, a majority of members…

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congress TUC digital

Congress 2018 digital hub – a snapshot of union digital

Just back from the TUC’s 150th anniversary Congress in Manchester, where we had a Digital Hub stall, helping delegates make the most of tech to follow the conference. In between charging up…

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digital unions OUR Wal-Mart TUC digital union organising WorkIt App

Online to offline organising – lessons from the US and Australia

Digital offers unions ways to reach out to workers that we’d find hard to access traditionally, due to hostile employers, geographical dispersion or limited organiser resources. It can also provide…