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TUC digital

Using online advice content to help unions find and engage with non-members

The effects of the pandemic have cost hundreds of thousands of jobs, with many more still at risk. Redundancies have especially been a problem in parts of the private sector where unionisation rates…

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TUC digital

Designing online forms to engage with workers about their work

In the TUC Digital Lab we’ve been doing some research into using different formats of work advice to find and engage with non-member workers. We’ll publish more about this soon, but I…

Categories
TUC digital

Designing online forms to engage with workers about their work

In the TUC Digital Lab we’ve been doing some research into using different formats of work advice to find and engage with non-member workers. We’ll publish more about this soon, but I…

Categories
TUC digital

Testing your union’s new digital services by prototyping

Prototyping is a very important tool when it comes to designing new digital systems. As non-profits, reliant on members’ contributions, unions have to be careful to get the best returns out of…

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TUC digital

Discover, define, develop: A model for designing for change in unions

Last year, we launched a new module in the TUC’s leadership development programme, Leading Change. It expands our long running course to also look at how digital can support (and challenge)…

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TUC digital

Unions and digital disruptors

In recent years, new digital start-ups have changed the faces of whole industries. New entrants have risen to dominance in their sectors and previously major players have collapsed. The pace of…

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TUC digital

Online joining in unions – current and best practice

In 2021, people expect good quality digital interactions with all companies and organisations. Unions are no exceptions – prospective members will expect to be able to easily and immediately…

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TUC digital

Producing union digital conferences

As Covid-19 stopped mass gatherings in person this year, many unions had to make a choice whether to cancel their big conference events or to quickly rework long-running formats for a digital medium….

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TUC digital

Recruiting hard-to-engage workers on digital during Covid-19

TUC Digital Lab case study with BFAWU Coronavirus is changing how people work and how unions organise. Face to face contact in every sector is being reduced due to social distancing measures, more…

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TUC digital

Benchmarking our digital organising

How we adapt union organising to fit a digital-first world is a critical question for unions. Even before the pandemic we were seeing increasing organising challenges from fragmented workplaces and…