A TUC Digital Lab practical guide Your CRM contains the heart of your union’s data. It manages your key interactions with members and your intelligence about what’s happening to the union over time. As such, migrating your data from one CRM to another absolutely must succeed in a way that keeps the integrity of that … Continue reading Migrating your union’s data to a new CRM
2024 marks the fifth year of our shared journey into digital change for unions, with the TUC’s Digital Lab programme. Since we started, we’ve tackled best practice in digital on many areas of union activity, and we’ve worked directly with many unions to test new ways of working. And unions have done some brilliant work … Continue reading Four tech trends for unions in 2024
The TUC Digital Lab held a webinar on how unions can run the most effective online campaigns to switch members from check off dues deduction to paying via direct debit. The context The government have laid secondary legislation to implement some of the remaining parts of the 2016 Trade Union Act that they were unable … Continue reading Digital tools to run check off to direct debit member switching campaigns
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More than 100 civil society organisations from across the UK and world have branded the government’s AI Summit as “a missed opportunity”. In an open letter to Rishi Sunak they warn the “communities and workers most affected by AI have been marginalise…
Deploying new technology can often be challenging. But deploying technology that will change organisations and how the people within them do their work is generally a lot more complicated than just the technology itself. As distributed organisations, with many stakeholders and complex democratic structures, unions have a lot to consider. Those projects that don’t address … Continue reading Managing big tech changes in UK unions
Every year, the TUC hosts the Union Campaigns and Communications awards, which highlights good practice in comms work across TUC affiliates over the year. Winning this year’s category for best communications with reps and activists was the NEU’s Pay Up! campaign, which developed a dedicated portal for activists, giving them insight into how the unions’ … Continue reading Award-winning digital tools for reps: NEU case study
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WhatsApp is the most used app in the world, with an estimated 30.1 million users in the UK alone. While it’s best known as a messaging service, it also includes audio and video calls, voice messages, and sharing for photos, files and links. The service allows group communication as well as marketing communication. Shared conversations … Continue reading Using WhatsApp in union organising and communications
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At the TUC, we’re currently embarking on a project to identify and rationalise the shadow IT that our organisation uses. It’s one of our biggest digital and data risks, and will be for most unions as well. First some definitions. When we’re talking about “shadow IT”, we mean the use of a whole secondary set … Continue reading What is shadow IT? And why should unions care?
We asked unions last year about what they wanted in terms of shared activity around the CRM projects so many of us are going through. One of those things was more to demystify the market for platform CRM, and which products are out there. Many of us have been using particular membership database products for … Continue reading Introducing cloud CRM platforms for unions
Implementing a new CRM or other core tech project without paying attention to how you manage the change within the union is risky. At best you may end up missing out on key benefits, and at worst, fundamentally limiting the union’s ability to operate on the new tech. We ran a session with independent IT … Continue reading Change management to support union tech projects