Author: John Wood

When Lloyds Banking Group (LBG) announced changes to representation arrangements for its recognised unions, it agreed to improve the information it shared with new staff in grades A – C about their recognised unions as part of their onboarding journey. The bank agreed to giving background information on the unions, with videos and direct web … Continue reading Developing a targeted union landing page for employer inductions – Accord case study

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A new practical guide from the TUC Digital Lab. Effective digital engagement is crucial for unions to recruit new members, support and retain members, or to get members to take steps towards activism. And well-designed, high-performing landing pages are an important tool for achieving these goals. In each case, you need to convince a user … Continue reading Building more effective landing pages for unions

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The value of retaining union members is obvious. Unions should always be recruiting new members, but losing them unnecessarily means you need to work even harder to grow. This TUC Digital Lab webinar launched our new guide “A six-step plan to retaining more members”. Sam Jeffers of Join Together and Guste Matuleviciute of RCM joined unions … Continue reading Video: Retaining members webinar

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Here’s a fact of union life – all members leave, one way or another. They often do it for a reason you can do nothing about. They might stop working in an industry, decide to study, emigrate, retire and so on. But others leave for avoidable reasons. They don’t think membership is worth the money, … Continue reading A six-step plan to retaining more members

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Unions have huge amounts of data to draw on in our membership records. But how do you get that data into the hands of the people in a union who need it, and how do you support them to understand how to act on it? Unlocking the membership data building up in our CRM systems … Continue reading Video: Visualising union membership data

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Generative AI tools are being introduced into workplaces across all sectors and, whether officially or informally, will be being used inside many trade unions too. Tools such as ChatGPT or Microsoft Copilot offer potential for increases in productivity in many common tasks. But at the same time, the hype around generative AI has obscured a … Continue reading A context guide to generative AI for unions

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To launch our new report on managing Shadow IT in unions, author Simon Parry presented to a TUC Digital Lab webinar on the subject. Following on from our last webinar on wider cyber security issues, this 30 mins video is a deep dive on Shadow IT. Simon looks at what it is, what it means for … Continue reading Video: Shadow IT and unions: How do we keep innovation without adding risk?

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Shadow IT is the use of technology in an organisation without formal approval or oversight. It particularly refers to online, Software as a Service (SaaS) tools. That could mean reps using private Google accounts for union email, organisers setting up WhatsApp groups for member communication, or staff setting up new tools like Survey Monkey to … Continue reading Managing Shadow IT in unions

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