Digital-first is when businesses prioritize digital tools in daily work. This approach goes beyond having a great website or a social media presence. It also includes how companies can replace traditional methods with digital alternatives. Research says that up to 93% of businesses have (or plan to) adopt digital-first strategies. As such, employers must be … Read more
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Video: Retaining members webinar
The value of retaining union members is obvious. Unions should always be recruiting new members, but losing them unnecessarily means you need to work even harder to grow. This TUC Digital Lab webinar launched our new guide “A six-step plan to retaining more members”. Sam Jeffers of Join Together and Guste Matuleviciute of RCM joined unions … Continue reading Video: Retaining members webinar
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Here’s a fact of union life – all members leave, one way or another. They often do it for a reason you can do nothing about. They might stop working in an industry, decide to study, emigrate, retire and so on. But others leave for avoidable reasons. They don’t think membership is worth the money, … Continue reading A six-step plan to retaining more members
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Unions have huge amounts of data to draw on in our membership records. But how do you get that data into the hands of the people in a union who need it, and how do you support them to understand how to act on it? Unlocking the membership data building up in our CRM systems … Continue reading Video: Visualising union membership data
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Generative AI tools are being introduced into workplaces across all sectors and, whether officially or informally, will be being used inside many trade unions too. Tools such as ChatGPT or Microsoft Copilot offer potential for increases in productivity in many common tasks. But at the same time, the hype around generative AI has obscured a … Continue reading A context guide to generative AI for unions
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We all know that the best decisions are those that are grounded in relevant and accurate data. But how do you get that data into the hands of the people in a union who need it, and how do you support them to understand what it could tell them? One important development could be the … Continue reading Video: Visualising data for union bargaining and organising
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To launch our new report on managing Shadow IT in unions, author Simon Parry presented to a TUC Digital Lab webinar on the subject. Following on from our last webinar on wider cyber security issues, this 30 mins video is a deep dive on Shadow IT. Simon looks at what it is, what it means for … Continue reading Video: Shadow IT and unions: How do we keep innovation without adding risk?
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Managing Shadow IT in unions
Shadow IT is the use of technology in an organisation without formal approval or oversight. It particularly refers to online, Software as a Service (SaaS) tools. That could mean reps using private Google accounts for union email, organisers setting up WhatsApp groups for member communication, or staff setting up new tools like Survey Monkey to … Continue reading Managing Shadow IT in unions
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At the TUC Digital Lab, we get most of our good ideas from the unions we collaborate with. One such need we found recently was for unions to know more about the various IT tools that other unions were using. The ideas was that by compiling a shared list of tools, unions could see where … Continue reading Union tech survey 2024 – some thoughts on the results
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To launch our new report on cyber security for unions, author Simon Parry presented to a TUC Digital Lab webinar on the subject. This 30 mins video is a great introduction to some specific threats to trade unions, and where current trends are heading in cyber crime and responses to it. And if you’d like … Continue reading Video: Cyber security challenges and strategies for unions
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