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TUC digital

Making the most of mobile for union digital

One of the biggest shifts in digital over the last decade has been the move to mobile. The overwhelming majority of working age Britons now own a smartphone, and it’s given them a new and much…

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TUC digital

NASUWT Conference 2022: Going back to physical events, without going backwards

Last year we wrote here about the experience of running a fully democratic and participative virtual NASUWT Annual Conference. A year later and the Union has just held its 2022 Annual Conference at…

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TUC digital

Scaling peer-to-peer SMS campaigns in a national ballot – UCU case study

Any organiser will tell you that nothing beats a face-to-face a conversation. It’s the best way to motivate, persuade and win campaigns. But in many workplaces, the last few years have made…

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TUC digital

Scaling peer-to-peer SMS campaigns in a national ballot – UCU case study

Any organiser will tell you that nothing beats a face-to-face a conversation. It’s the best way to motivate, persuade and win campaigns. But in many workplaces, the last few years have made…

Categories
TUC digital

User research with union reps

Over the last few months, the TUC Digital Lab has been collaborating with Accord to research how the union’s reps feel about technology, and to get pointers on where the union could best invest its…

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TUC digital

Search engine optimisation (SEO) for trade unions

We’re getting a bit techy with our latest report. It’s an introduction to Search engine optimisation (SEO to its friends). This covers a range of concepts around content strategy and…

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TUC digital

Understanding our digital-only union members

Over the last 20 months, many unions have seen a spike in new members joining. But with a reduced physical presence in workplaces, and with fewer opportunities to network, we’ve been unable to offer…

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TUC digital

Looking ahead to 2022 in trade union tech

Unions have seen a lot of changes in tech since our Digital Lab programme started in 2019. In particular, the pandemic gave immediate impetus to many new tech projects over 2020 and 2021. We’ve seen…

Categories
TUC digital

Looking ahead to 2022 in trade union tech

Unions have seen a lot of changes in tech since our Digital Lab programme started in 2019. In particular, the pandemic gave immediate impetus to many new tech projects over 2020 and 2021. We’ve seen…

Categories
TUC digital

How can unions choose which tech tools will work for them?

Over the course of the pandemic, every organisation has had to come up with new ways of getting things done. For unions, that’s meant a lot of hard thinking and experimentation about ways to organise…