A TUC Digital Lab practical guide Your CRM contains the heart of your union’s data. It manages your key interactions with members and your intelligence about what’s happening to the union over time. As such, migrating your data from one CRM to another absolutely must succeed in a way that keeps the integrity of that … Continue reading Migrating your union’s data to a new CRM
Back around April 2022, our Senior Deputy General Secretary kicked off a big review of IT at CWU. It was a chance to look across the union at what we needed to do, including our core membership tools. I thought the challenge of our old membership system contract coming to an end in 18 months … Continue reading Moving to Dynamics at CWU: a case study from discovery to delivery
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2024 marks the fifth year of our shared journey into digital change for unions, with the TUC’s Digital Lab programme. Since we started, we’ve tackled best practice in digital on many areas of union activity, and we’ve worked directly with many unions to test new ways of working. And unions have done some brilliant work … Continue reading Four tech trends for unions in 2024
Accurate member data is essential for a trade union of any size. If the purpose of a union is to build power and improve members’ experiences in workplaces, it is fundamental that it is clear who members are, where they work and how to get hold of them. This is especially true in the context … Continue reading Checking member data with commercial data cleaning services: NASUWT case study
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The TUC Digital Lab held a webinar on how unions can run the most effective online campaigns to switch members from check off dues deduction to paying via direct debit. The context The government have laid secondary legislation to implement some of the remaining parts of the 2016 Trade Union Act that they were unable … Continue reading Digital tools to run check off to direct debit member switching campaigns
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More than 100 civil society organisations from across the UK and world have branded the government’s AI Summit as “a missed opportunity”. In an open letter to Rishi Sunak they warn the “communities and workers most affected by AI have been marginalise…
Making first contact with non-member workers in a new workplace is getting steadily more difficult for unions. Our changing economy has for a long time meant that there are increasingly industries with higher union density, and others with little or none. Changing work patterns towards casualisation have made it harder for workers to meet each … Continue reading Engaging childcare workers online – case study
In early October, the Digital Lab met to discuss digital aspects of member retention. UK union membership fell overall in both 2021 and 2022, and now stands at the lowest level since records began in 1995. Colleagues from a dozen unions joined our workshop to consider together why members might leave, and what unions can … Continue reading How do we retain more members in our unions?
Our membership within the Royal College of Midwives consists of a very specific workforce – midwives and maternity support workers, and there’s a clear pathway into that workforce through midwifery students. We’re lucky to have the opportunity to engage and recruit them throughout their course and before qualification; however some work needed to be done … Continue reading Using peer-to-peer SMS to have real conversations aimed at member retention – RCM case study
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Since the start of the TUC’s Digital Lab project in 2019, my NEU Joint GS colleague Mary Bousted and I have shared the newly created role of lead members for digital change on the TUC’s Executive Committee. We’ve talked with other union leaders about this on many occasions, as well as trying to take forward … Continue reading Five lessons on leadership for union digital change – Kevin Courtney
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