Implementing a new CRM or other core tech project without paying attention to how you manage the change within the union is risky. At best you may end up missing out on key benefits, and at worst, fundamentally limiting the union’s ability to operate on the new tech. We ran a session with independent IT … Continue reading Change management to support union tech projects
The post Change management to support union tech projects appeared first on TUC Digital Lab.
When we set up the TUC Digital Lab, the first thing we did was to work with unions to devise a set of 8 digital design principles to help inform our work. They’ve stood up pretty well over the years and been useful to us on many occasions in steering the choices we make in … Continue reading Design principles for a new union CRM project
The post Design principles for a new union CRM project appeared first on TUC Digital Lab.
The need for unions to mount and sustain large scale campaigns has grown in recent years. We’ve seen major national industrial disputes for many unions. Fundamental challenges such as government attempts to curtail the right to strike. And for those unions who are politically affiliated, an upcoming general election campaign. Digital technologies increase our options … Continue reading Preparing for major union campaigns online
The post Preparing for major union campaigns online appeared first on TUC Digital Lab.
Direct Debit has been really important to unions. It helps safeguard union income against the threats to check-off dues collection. And it also helps us make more of the opportunities for a direct and personalised membership experience with our members. For most unions, running Direct Debits as efficiently as possible will be a real boon … Continue reading Understanding your union’s direct debit options
The post Understanding your union’s direct debit options appeared first on TUC Digital Lab.
To launch our new analytics guide for unions, we held a webinar with its author, Sam Jeffers of Join Together. Sam talked us through the rationale behind the report, and its suggested framework for helping unions define the data they want to monitor, the ways they will gather it together, and the lessons they can … Continue reading Designing your union’s data dashboard
The post Designing your union’s data dashboard appeared first on TUC Digital Lab.
Doing more with data is a huge opportunity for unions. This report sets out the basis for a common framework for using data that can be adopted by unions to understand, report on, and improve the way they serve members across the entire member lifecycle. Analytics can help unions: The report explains how to collect … Continue reading An analytics guide for unions
The post An analytics guide for unions appeared first on TUC Digital Lab.
The ACTU’s Union Innovation Hub is a really ambitious program of group-buying and co-design for core membership software for Australian unions, used by around 30 unions across different states, Chris Walton and Stephen Gargano joined us for a Digital Lab webinar, to talk about what they’ve done, and how they went about it. I’ve been … Continue reading Building union CRM together – ACTU Union Innovation Hub case study
The post Building union CRM together – ACTU Union Innovation Hub case study appeared first on TUC Digital Lab.
The cost-of-living crisis is having a huge impact on our members’ lives. Unions are working to help members win better increases to pay, but there could also be opportunities for us to offer members advice, community, news or practical help around other aspects of the situation. The TUC Digital Lab worked with several trade unions … Continue reading Working with members on new content ideas around the cost of living
The post <strong>Working with members on new content ideas around the cost of living</strong> appeared first on TUC Digital Lab.
There are a whole bunch of challenges for union members in exercising their right to strike, and being able to raise sufficient pressure to win their disputes. Some of those are newer trends that have been born out of the pandemic. Some have been growing for a long time. Firstly there are the hurdles in … Continue reading #StrikeTech – Unions using digital tools to build and win disputes
The post #StrikeTech – Unions using digital tools to build and win disputes appeared first on TUC Digital Lab.
Many unions are currently considering the future of their membership databases. For some, products are being retired or contracts coming to an end. For others, a run of high pressure large ballot campaigns has highlighted a need for greater accuracy and agility. In some, there are fewer developers with the expertise to support an older … Continue reading How to start a CRM change project in your union
The post How to start a CRM change project in your union appeared first on TUC Digital Lab.