Author: TUC Digital Lab

We’ve been expanding our use of social video at the TUC, to make the most of networks like TikTok and YouTube. These networks give us the possibility of reaching beyond the more politically engaged people that we regularly get to on Twitter. But for a video to land well with different audiences, we’ve had to … Continue reading Making great social media videos – four quick formats that work

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The TUC has been evolving our approach to social media in the last couple of years. Here are a few of the principles of what we’ve tried, and what we’ve learned in doing it. Social is a battle for attention The starting point for a lot of our content is that on social media most … Continue reading What we’ve learned from growing the TUC’s social media comms

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In the run up to the We Demand Better rally on 18 June, the TUC tested new ways to spread the word amongst union activists and potential marchers. As well as a series of local “road show” events, we…

Last year we wrote here about the experience of running a fully democratic and participative virtual NASUWT Annual Conference. A year later and the Union has just held its 2022 Annual Conference at…

Organising a fully virtual and democratic trade union conference. By NASUWT’s Sammy Connell and Chris Weavers. The NASUWT held its centenary Annual Conference at the ICC Belfast Convention…

By Eth Morgan & John Chadfield We’re two tech workers; a software engineer and a product manager. Our role over the years has been to develop and maintain the kind of digital apps and tools that…

The TUC Summer Patrol is an organising campaign run by young trade union unionists in the Yorkshire and the Humber region. The aim is to visit high streets to interview and engage young workers about…