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TUC digital

Engaging childcare workers online – case study

Making first contact with non-member workers in a new workplace is getting steadily more difficult for unions. Our changing economy has for a long time meant that there are increasingly industries with higher union density, and others with little or none. Changing work patterns towards casualisation have made it harder for workers to meet each … Continue reading Engaging childcare workers online – case study

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TUC digital

Scaling peer-to-peer SMS campaigns in a national ballot – UCU case study

Any organiser will tell you that nothing beats a face-to-face a conversation. It’s the best way to motivate, persuade and win campaigns. But in many workplaces, the last few years have made…

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TUC digital

Scaling peer-to-peer SMS campaigns in a national ballot – UCU case study

Any organiser will tell you that nothing beats a face-to-face a conversation. It’s the best way to motivate, persuade and win campaigns. But in many workplaces, the last few years have made…

Categories
TUC digital

New digital tactics behind our key workers’ pay rise campaign

As MPs stood on their doorsteps and clapped, offered platitudes and had their pictures taken – there was a glimmer of hope for the millions of overworked and low-paid key workers who are…