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Using peer-to-peer SMS to have real conversations aimed at member retention – RCM case study

Our membership within the Royal College of Midwives consists of a very specific workforce – midwives and maternity support workers, and there’s a clear pathway into that workforce through midwifery students. We’re lucky to have the opportunity to engage and recruit them throughout their course and before qualification; however some work needed to be done … Continue reading Using peer-to-peer SMS to have real conversations aimed at member retention – RCM case study

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