One of the biggest shifts in digital over the last decade has been the move to mobile. The overwhelming majority of working age Britons now own a smartphone, and it’s given them a new and much…
Author: John Wood
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User research with union reps
Over the last few months, the TUC Digital Lab has been collaborating with Accord to research how the union’s reps feel about technology, and to get pointers on where the union could best invest its…
We’re getting a bit techy with our latest report. It’s an introduction to Search engine optimisation (SEO to its friends). This covers a range of concepts around content strategy and…
Unions have seen a lot of changes in tech since our Digital Lab programme started in 2019. In particular, the pandemic gave immediate impetus to many new tech projects over 2020 and 2021. We’ve seen…
Unions have seen a lot of changes in tech since our Digital Lab programme started in 2019. In particular, the pandemic gave immediate impetus to many new tech projects over 2020 and 2021. We’ve seen…
In the first week of 2020’s lockdown, I took part in Simon Sapper’s great UnionDues podcast, sitting on my bed with my laptop to record a conversation about digital change in unions….
The last 18 months have been a time of drastic change. Along with the rest of society, unions have had to adapt to the pandemic and the effects of the response to it. We had to work quickly to get…
We’ve been working with RCM recently on how unions might work with members to keep contact data up to date. An automated SMS campaign succeeded in getting some great levels of engagement (read…
Our latest Digital Lab seminar looked at what digital could mean for case management in UK unions. I’ve been spending a lot of time of late talking to digital leads at our affiliate unions….
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Unions and the cloud
I’ve been talking to digital leads in a lot of our affiliated unions over the last few months about our different experiences during lockdown. There have been a number of factors that shaped…