More than 100 civil society organisations from across the UK and world have branded the government’s AI Summit as “a missed opportunity”. In an open letter to Rishi Sunak they warn the “communities and workers most affected by AI have been marginalise…
Author: John Wood
Deploying new technology can often be challenging. But deploying technology that will change organisations and how the people within them do their work is generally a lot more complicated than just the technology itself. As distributed organisations, with many stakeholders and complex democratic structures, unions have a lot to consider. Those projects that don’t address … Continue reading Managing big tech changes in UK unions
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Every year, the TUC hosts the Union Campaigns and Communications awards, which highlights good practice in comms work across TUC affiliates over the year. Winning this year’s category for best communications with reps and activists was the NEU’s Pay Up! campaign, which developed a dedicated portal for activists, giving them insight into how the unions’ … Continue reading Award-winning digital tools for reps: NEU case study
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WhatsApp is the most used app in the world, with an estimated 30.1 million users in the UK alone. While it’s best known as a messaging service, it also includes audio and video calls, voice messages, and sharing for photos, files and links. The service allows group communication as well as marketing communication. Shared conversations … Continue reading Using WhatsApp in union organising and communications
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At the TUC, we’re currently embarking on a project to identify and rationalise the shadow IT that our organisation uses. It’s one of our biggest digital and data risks, and will be for most unions as well. First some definitions. When we’re talking about “shadow IT”, we mean the use of a whole secondary set … Continue reading What is shadow IT? And why should unions care?
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We asked unions last year about what they wanted in terms of shared activity around the CRM projects so many of us are going through. One of those things was more to demystify the market for platform CRM, and which products are out there. Many of us have been using particular membership database products for … Continue reading Introducing cloud CRM platforms for unions
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Implementing a new CRM or other core tech project without paying attention to how you manage the change within the union is risky. At best you may end up missing out on key benefits, and at worst, fundamentally limiting the union’s ability to operate on the new tech. We ran a session with independent IT … Continue reading Change management to support union tech projects
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When we set up the TUC Digital Lab, the first thing we did was to work with unions to devise a set of 8 digital design principles to help inform our work. They’ve stood up pretty well over the years and been useful to us on many occasions in steering the choices we make in … Continue reading Design principles for a new union CRM project
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The need for unions to mount and sustain large scale campaigns has grown in recent years. We’ve seen major national industrial disputes for many unions. Fundamental challenges such as government attempts to curtail the right to strike. And for those unions who are politically affiliated, an upcoming general election campaign. Digital technologies increase our options … Continue reading Preparing for major union campaigns online
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Direct Debit has been really important to unions. It helps safeguard union income against the threats to check-off dues collection. And it also helps us make more of the opportunities for a direct and personalised membership experience with our members. For most unions, running Direct Debits as efficiently as possible will be a real boon … Continue reading Understanding your union’s direct debit options
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