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TUC digital

How do we retain more members in our unions?

In early October, the Digital Lab met to discuss digital aspects of member retention. UK union membership fell overall in both 2021 and 2022, and now stands at the lowest level since records began in 1995.  Colleagues from a dozen unions joined our  workshop to consider together why members might leave, and what unions can … Continue reading How do we retain more members in our unions?

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CRM membership TUC digital

Running CRM projects in unions

In September, the TUC Digital Lab ran a workshop for unions working on or considering CRM migration projects. This is the second time we’ve covered CRM in the Digital Lab and, for the second time, it was very popular, with more than 40 union staff from over 30 unions of all sizes attending, ensuring we … Continue reading Running CRM projects in unions

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TUC digital

We Demand Beta: Digital responses to the cost of living crisis

Last week’s TUC Digital Lab workshop brought together colleagues from different unions to discuss unions’ digital responses to the cost of living crisis. In short – what can we all do to help people when: Inflation is running at 9-11%; energy bills are soaring; the government response is weak; and their default position is to … Continue reading We Demand Beta: Digital responses to the cost of living crisis

The post We Demand Beta: Digital responses to the cost of living crisis appeared first on TUC Digital Lab.

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TUC digital

Understanding our digital-only union members

Over the last 20 months, many unions have seen a spike in new members joining. But with a reduced physical presence in workplaces, and with fewer opportunities to network, we’ve been unable to offer…

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TUC digital

How can unions choose which tech tools will work for them?

Over the course of the pandemic, every organisation has had to come up with new ways of getting things done. For unions, that’s meant a lot of hard thinking and experimentation about ways to organise…

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TUC digital

Delivering for “different” in 2021

This year’s been longer than usual and mostly awful, but it’s given us all some time to think.  One of the things we’ve been reflecting on is the immediate future of work, whether the “new…

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TUC digital

Getting started with Service Design for unions: TUC Digital Lab workshop report

Service Design is a broad and diverse discipline which seeks to optimise an organisation’s services by focusing on aligning the experience people have of using them. It’s a way of working that’s…

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TUC digital

Data and unions: TUC Digital Lab workshop report

To date, making decisions based on data to improve union experience has mostly been an aspiration, rather than the reality for most trade unions. There are some good examples of testing and…

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TUC digital

Getting more out of your union’s content: TUC Digital Lab workshop report

Content is the lifeblood of websites, emails, social media posts, text messages, apps and more. If unions don’t have good content, where will our members find the help and advice they need? (The…