On 7th March, the TUC Digital Lab held our first workshop on generative AI for unions at the NUJ’s offices in King’s Cross. Over 40 colleagues attended from across TUC affiliated unions, showing the deep interest in a topic that’s causing so much hype, but also concern, for both union members, and unions as organisations. … Continue reading What could AI do for unions? And where should we start?
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In early October, the Digital Lab met to discuss digital aspects of member retention. UK union membership fell overall in both 2021 and 2022, and now stands at the lowest level since records began in 1995. Colleagues from a dozen unions joined our workshop to consider together why members might leave, and what unions can … Continue reading How do we retain more members in our unions?
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In September, the TUC Digital Lab ran a workshop for unions working on or considering CRM migration projects. This is the second time we’ve covered CRM in the Digital Lab and, for the second time, it was very popular, with more than 40 union staff from over 30 unions of all sizes attending, ensuring we … Continue reading Running CRM projects in unions
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Last week’s TUC Digital Lab workshop brought together colleagues from different unions to discuss unions’ digital responses to the cost of living crisis. In short – what can we all do to help people when: Inflation is running at 9-11%; energy bills are soaring; the government response is weak; and their default position is to … Continue reading We Demand Beta: Digital responses to the cost of living crisis
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Over the last 20 months, many unions have seen a spike in new members joining. But with a reduced physical presence in workplaces, and with fewer opportunities to network, we’ve been unable to offer…
Over the course of the pandemic, every organisation has had to come up with new ways of getting things done. For unions, that’s meant a lot of hard thinking and experimentation about ways to organise…
This year’s been longer than usual and mostly awful, but it’s given us all some time to think. One of the things we’ve been reflecting on is the immediate future of work, whether the “new…
Service Design is a broad and diverse discipline which seeks to optimise an organisation’s services by focusing on aligning the experience people have of using them. It’s a way of working that’s…
To date, making decisions based on data to improve union experience has mostly been an aspiration, rather than the reality for most trade unions. There are some good examples of testing and…
Content is the lifeblood of websites, emails, social media posts, text messages, apps and more. If unions don’t have good content, where will our members find the help and advice they need? (The…