A year on from our first TUC Digital Lab workshop exploring how unions might make use of Artificial Intelligence, we got together again to take a deeper dive into the topic. We were joined by Hannah O’Rourke of progressive digital network Campaign Lab to look at what unions had learned in the last year about … Continue reading How are unions using AI? What should our next steps be?
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We all aspire to ground our decisions in real data where possible, giving our unions’ activities the greatest chance of success. But in reality, there are often barriers to achieving this. Unions have lots of data, but it may be trapped in systems that few people can access. Sometimes data is paper based, in files … Continue reading Data visualisation for trade unions
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Online voting in union statutory elections has been a long time coming. The TUC launched our first campaign for eballoting in 2002, and unions started using it for non-statutory elections 25 years ago this year. Today, other organisations already make widespread use of the technology – from appointing boards for mutuals and NGOs, to electing … Continue reading Online balloting moves closer for unions
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Over the past three years, Australian unions have grown by an impressive 12.3%. Growth has been across most industries and in most unions. Particular areas have been in childcare and early years, amongst casualised industrial workers, and in the gig economy. New members have skewed younger and female. These achievements come on the back of … Continue reading New rights, new tech and union growth in Australia.
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Union building never gets anywhere without lots and lots of one-on-one conversations in the workplace. Whether it’s persuading workers to join, persuading members to take roles in collective actions, resolving conflicts, or negotiating between members and employers, a lot of these conversations can be difficult. That places high expectations on the union reps who need … Continue reading Augmenting union education with AI – PCS Case study
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When Lloyds Banking Group (LBG) announced changes to representation arrangements for its recognised unions, it agreed to improve the information it shared with new staff in grades A – C about their recognised unions as part of their onboarding journey. The bank agreed to giving background information on the unions, with videos and direct web … Continue reading Developing a targeted union landing page for employer inductions – Accord case study
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A new practical guide from the TUC Digital Lab. Effective digital engagement is crucial for unions to recruit new members, support and retain members, or to get members to take steps towards activism. And well-designed, high-performing landing pages are an important tool for achieving these goals. In each case, you need to convince a user … Continue reading Building more effective landing pages for unions
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A case study from Join Together on how they helped NEU to redesign their online joining process, and increase completed applications by 60%.
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The value of retaining union members is obvious. Unions should always be recruiting new members, but losing them unnecessarily means you need to work even harder to grow. This TUC Digital Lab webinar launched our new guide “A six-step plan to retaining more members”. Sam Jeffers of Join Together and Guste Matuleviciute of RCM joined unions … Continue reading Video: Retaining members webinar
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Here’s a fact of union life – all members leave, one way or another. They often do it for a reason you can do nothing about. They might stop working in an industry, decide to study, emigrate, retire and so on. But others leave for avoidable reasons. They don’t think membership is worth the money, … Continue reading A six-step plan to retaining more members
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