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The ACTU’s Union Innovation Hub is a really ambitious program of group-buying and co-design for core membership software for Australian unions, used by around 30 unions across different states, Chris Walton and Stephen Gargano joined us for a Digital Lab webinar, to talk about what they’ve done, and how they went about it. I’ve been … Continue reading  Building union CRM together – ACTU Union Innovation Hub case study

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Over the past five years our digital projects team have been working to transform PCS, based on the back of a move to the cloud CRM platform Salesforce and Microsoft Office 365. We started our journey with Salesforce in 2018. Initially we worked with a Salesforce partner called Fonteva. Fonteva developed membership organisation functionality with … Continue reading Next steps in CRM for unions: 3 years on from PCS’ Salesforce move

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The cost-of-living crisis is having a huge impact on our members’ lives. Unions are working to help members win better increases to pay, but there could also be opportunities for us to offer members advice, community, news or practical help around other aspects of the situation. The TUC Digital Lab worked with several trade unions … Continue reading Working with members on new content ideas around the cost of living

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At PCS, we took the decision a few years back to modernize our membership database with Salesforce – a modern platform CRM system. That’s been an important underpinning for this work as it allowed us to take on deeper and more responsive tech projects in many areas around member data. Where it’s been particularly helpful … Continue reading Data for industrial action balloting – PCS case study

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There are a whole bunch of challenges for union members in exercising their right to strike, and being able to raise sufficient pressure to win their disputes. Some of those are newer trends that have been born out of the pandemic. Some have been growing for a long time. Firstly there are the hurdles in … Continue reading #StrikeTech – Unions using digital tools to build and win disputes

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For the RMT national ballot this year, we wanted to organize a turnout campaign that was based on measurable success. And one that helped us get across the doubly punitive hurdles for transport unions from the Trade Union Act. We had 42,000 members to canvas, across 15 different employers. Adding in numerous distinct grades and … Continue reading Using P2P SMS in a strike ballot campaign – RMT case study

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Social media has been prominent in our recent campaigns, but the first point I want to make is that whilst it’s very visible, it’s not a silver bullet. Amongst all the things we do to get a vote out, it is quite far down the ladder. Other forums are often higher in our priorities – … Continue reading Using social media in strike ballot campaigns – CWU case study

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