To launch our new analytics guide for unions, we held a webinar with its author, Sam Jeffers of Join Together. Sam talked us through the rationale behind the report, and its suggested framework for helping unions define the data they want to monitor, the ways they will gather it together, and the lessons they can … Continue reading Designing your union’s data dashboard
The post Designing your union’s data dashboard appeared first on TUC Digital Lab.
Doing more with data is a huge opportunity for unions. This report sets out the basis for a common framework for using data that can be adopted by unions to understand, report on, and improve the way they serve members across the entire member lifecycle. Analytics can help unions: The report explains how to collect … Continue reading An analytics guide for unions
The post An analytics guide for unions appeared first on TUC Digital Lab.
We’ve been expanding our use of social video at the TUC, to make the most of networks like TikTok and YouTube. These networks give us the possibility of reaching beyond the more politically engaged people that we regularly get to on Twitter. But for a video to land well with different audiences, we’ve had to … Continue reading Making great social media videos – four quick formats that work
The post <strong>Making great social media videos – four quick formats that work</strong> appeared first on TUC Digital Lab.
The ACTU’s Union Innovation Hub is a really ambitious program of group-buying and co-design for core membership software for Australian unions, used by around 30 unions across different states, Chris Walton and Stephen Gargano joined us for a Digital Lab webinar, to talk about what they’ve done, and how they went about it. I’ve been … Continue reading Building union CRM together – ACTU Union Innovation Hub case study
The post Building union CRM together – ACTU Union Innovation Hub case study appeared first on TUC Digital Lab.
Picture perfect picketing. Here’s a few top tips to get the perfect snap.
The post Picture perfect picketing: top tips for picket line photos appeared first on digital.unison.
Picture perfect picketing. Here’s a few top tips to get the perfect snap.
The post Picture pefect picketing: top tips for picket line photos appeared first on digital.unison.
Picture perfect picketing. Here’s a few top tips to get the perfect snap.
The post Picture pefect picketing: top tips for picket line photos appeared first on digital.unison.
Over the past five years our digital projects team have been working to transform PCS, based on the back of a move to the cloud CRM platform Salesforce and Microsoft Office 365. We started our journey with Salesforce in 2018. Initially we worked with a Salesforce partner called Fonteva. Fonteva developed membership organisation functionality with … Continue reading Next steps in CRM for unions: 3 years on from PCS’ Salesforce move
The post Next steps in CRM for unions: 3 years on from PCS’ Salesforce move appeared first on TUC Digital Lab.
The cost-of-living crisis is having a huge impact on our members’ lives. Unions are working to help members win better increases to pay, but there could also be opportunities for us to offer members advice, community, news or practical help around other aspects of the situation. The TUC Digital Lab worked with several trade unions … Continue reading Working with members on new content ideas around the cost of living
The post <strong>Working with members on new content ideas around the cost of living</strong> appeared first on TUC Digital Lab.
At PCS, we took the decision a few years back to modernize our membership database with Salesforce – a modern platform CRM system. That’s been an important underpinning for this work as it allowed us to take on deeper and more responsive tech projects in many areas around member data. Where it’s been particularly helpful … Continue reading Data for industrial action balloting – PCS case study
The post Data for industrial action balloting – PCS case study appeared first on TUC Digital Lab.