Category: TUC digital

To date, making decisions based on data to improve union experience has mostly been an aspiration, rather than the reality for most trade unions. There are some good examples of testing and…

Digital change projects are only partly about making sure a new bit of technology works. Even the best specified new tech tools won’t be any use if people don’t agree to change their current…

At the TUC Digital Lab, we ran a survey amongst our affiliated unions, looking at their readiness for digital transformation. We found a mixed picture, with a number of technical and cultural areas…

One of the challenges in looking at the experience of digital in UK unions is that there isn’t really any single accepted definition of ‘digital’ across the movement. Different unions currently…

To help understand how well UK unions are prepared for that digital transformation, we worked with digital agency Outlandish to survey and research unions’ current capacity and experience with…

There are an estimated 6,000 people working in visual effects in the UK – most of them clustered around London’s Soho. London has become one of the three international hubs for this…

Content is the lifeblood of websites, emails, social media posts, text messages, apps and more. If unions don’t have good content, where will our members find the help and advice they need? (The…

The TUC Summer Patrol is an organising campaign run by young trade union unionists in the Yorkshire and the Humber region. The aim is to visit high streets to interview and engage young workers about…

Next year, millennials will make up more than 50% of the workforce. Those who entered work during the internet age are nearly all instinctively digital-first. They’re also mobile, connected…

As we enter a likely general election, many unions will be thinking how they can get their issues across more clearly online during such a high profile campaign moment. Social advertising has become…