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Every year, the TUC hosts the Union Campaigns and Communications awards, which highlights good practice in comms work across TUC affiliates over the year. Winning this year’s category for best communications with reps and activists was the NEU’s Pay Up! campaign, which developed a dedicated portal for activists, giving them insight into how the unions’ … Continue reading Award-winning digital tools for reps: NEU case study

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WhatsApp is the most used app in the world, with an estimated 30.1 million users in the UK alone. While it’s best known as a messaging service, it also includes audio and video calls, voice messages, and sharing for photos, files and links.  The service allows group communication as well as marketing communication. Shared conversations … Continue reading Using WhatsApp in union organising and communications

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At the TUC, we’re currently embarking on a project to identify and rationalise the shadow IT that our organisation uses. It’s one of our biggest digital and data risks, and will be for most unions as well. First some definitions. When we’re talking about “shadow IT”, we mean the use of a whole secondary set … Continue reading What is shadow IT? And why should unions care?

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 Modern unions buy in so many different types of services. At the Australian union federation ACTU’s Union Innovation Hub we’ve looked across a huge range of them to try to save our unions money. In terms of digital tools, that’s included things like CRM, websites, survey tools, event tools, campaign tools, learning management systems, membership … Continue reading Getting the best deals on tech for unions – lessons from negotiation and group-buying at the ACTU

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 Modern unions buy in so many different types of services. At the Australian union federation ACTU’s Union Innovation Hub we’ve looked across a huge range of them to try to save our unions money. In terms of digital tools, that’s included things like CRM, websites, survey tools, event tools, campaign tools, learning management systems, membership … Continue reading Getting the best deals on tech for unions – lessons from negotiation and group-buying at the ACTU

The post Getting the best deals on tech for unions – lessons from negotiation and group-buying at the ACTU appeared first on TUC Digital Lab.

We asked unions last year about what they wanted in terms of shared activity around the CRM projects so many of us are going through. One of those things was more to demystify the market for platform CRM, and which products are out there.  Many of us have been using particular membership database products for … Continue reading Introducing cloud CRM platforms for unions

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Implementing a new CRM or other core tech project without paying attention to how you manage the change within the union is risky. At best you may end up missing out on key benefits, and at worst, fundamentally limiting the union’s ability to operate on the new tech. We ran a session with independent IT … Continue reading Change management to support union tech projects

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At Nautilus International, we’ve been working on a digital engagement project to improve the on-boarding process for our cadet members. The situation Nautilus represents maritime professionals working at sea and ashore. We’re a transnational union with about 20,000 members in the UK, Netherlands and Switzerland. We cover people who are experienced in senior roles, through … Continue reading A dedicated onboarding journey for young members – Nautilus International case study

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When we set up the TUC Digital Lab, the first thing we did was to work with unions to devise a set of 8 digital design principles to help inform our work. They’ve stood up pretty well over the years and been useful to us on many occasions in steering the choices we make in … Continue reading Design principles for a new union CRM project

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