Over the past year Friends of Europe has crowdsourced ideas, opinions, insights and experiences from policymakers, industry and civil society, to think deeply about the implications of the 4th Industrial Revolution. UNI Equal Opportunities Coordinator, Marta Ochoa contributed to the report with a chapter on The Path to Genderless Digitalisation. Technology and automation need not be our enemies. With … Read more
Our membership within the Royal College of Midwives consists of a very specific workforce – midwives and maternity support workers, and there’s a clear pathway into that workforce through midwifery students. We’re lucky to have the opportunity to engage and recruit them throughout their course and before qualification; however some work needed to be done … Continue reading Using peer-to-peer SMS to have real conversations aimed at member retention – RCM case study
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Since the start of the TUC’s Digital Lab project in 2019, my NEU Joint GS colleague Mary Bousted and I have shared the newly created role of lead members for digital change on the TUC’s Executive Committee. We’ve talked with other union leaders about this on many occasions, as well as trying to take forward … Continue reading Five lessons on leadership for union digital change – Kevin Courtney
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As we try to figure out a direction here (Walton and I are thinking this through) it is important to elevate events and this is certainly one every able person should attend! If you are in or able to go to NYC this conference is an important one! As a long time attendee and organizer […]
Member engagement is a big priority for the CSP. It gives value to our members for being part of the community. It really helps with recruitment as well, because happy, engaged members are really good advocates for future CSP membership. And an engaged membership helps the union be better informed, more active and more influential, … Continue reading Measuring and analysing member engagement levels at the CSP
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At Equity, we’ve started a programme to use the Net Promoter Score measurement in our member engagement work. It should help us understand better how members are feeling about their union, and also give us tangible pointers for where we can improve their experience with us. Net Promoter Score (NPS) is a concept that was … Continue reading Scoring engagement to improve the member experience at Equity
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Deploying new technology can often be challenging. But deploying technology that will change organisations and how the people within them do their work is generally a lot more complicated than just the technology itself. As distributed organisations, with many stakeholders and complex democratic structures, unions have a lot to consider. Those projects that don’t address … Continue reading Managing big tech changes in UK unions
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Every year, the TUC hosts the Union Campaigns and Communications awards, which highlights good practice in comms work across TUC affiliates over the year. Winning this year’s category for best communications with reps and activists was the NEU’s Pay Up! campaign, which developed a dedicated portal for activists, giving them insight into how the unions’ … Continue reading Award-winning digital tools for reps: NEU case study
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WhatsApp is the most used app in the world, with an estimated 30.1 million users in the UK alone. While it’s best known as a messaging service, it also includes audio and video calls, voice messages, and sharing for photos, files and links. The service allows group communication as well as marketing communication. Shared conversations … Continue reading Using WhatsApp in union organising and communications
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Hey all, making a first post in a long time, it has been a while and there is a lot to catch up on for sure. I have been thinking about bringing the show back and maybe a little posting here. I installed the activitypub feature in wordpress so you can subscribe to our authors […]